‘Volunteering’ or ‘volunteer’ are words that you may have noticed are largely absent from the Here To website and the Here To blog. This is no coincidence!
Research and experience at the time of launching Here To showed that people have (often negative) preconceptions about what ‘volunteering’ entails: read as hard to do, costly, long term commitments, lots of waiting around, a lack of clarity, menial jobs and one-way etc.
Here To is less about exhorting people to ‘volunteer’ and more about helping people to find bite-sized ways they can meet personal goals – e.g. get work experience, meet new people, get fit – that just so happen to be good for the community too. So we wanted to use a different language to ‘volunteering’ to reflect the different way of thinking embodied through Here To.
We’ve tested this approach for the last year and found that not talking about ‘volunteering’ inspires people to see their Secret Skills differently and what they can do to help out in new and exciting ways. You just need to take a look at our gallery of Here To Photomatic Machine pictures to see that in action.
But it also creates a couple of challenges:
a) It’s harder for people to find us online – people tend to look for ‘volunteering in Islington’ rather than ‘helping out in Islington’ or ‘lending a hand in Islington’ when searching online. As a digital platform, we’re worried those people aren’t finding us.
b) People aren’t always sure what we do – we might consider the preconceptions attached to ‘volunteering’ to be a weakness, but they’re also a strength in that people tend to know exactly what you’re on about. As a project that wants to be making helping out easier and clearer to do, we wouldn’t want to be inadvertently confusing people.
As a result, we’re opening up to using the word ‘volunteering’ a bit more when it is really necessary. As one member of our community put it at a recent Food for Thought meet up, ‘I would rather than you focused on innovating volunteering rather than worried about whether or not to use the word itself’.
We’e spoken to a lot of people about the language we use to talk about Here To, including some of our Wizards. Tanya writes below about why using the word ‘volunteering’ should be kept to a minimum and should be supported by other more inspirational language. This blog post will also act as a healthy reminder for us to avoid overusing it in the future!
Volunteering Wizardry: how re-naming your volunteers can benefit your organisation
A quick look through the Here To website and blog and I’m quite tempted by what’s on offer: the Here To website shows that there are so many opportunities I can get involved with locally on my doorstep.
What can I do next? Where can I do it? How to I choose?
Well for a start, the thought of becoming a Here To ‘Wizard’ was all too appealing…
Becoming a Here To Wizard
So what is a Here To Wizard? Why a Here To ‘Wizard’? And does being a Here To Wizard come with the chance to yell ‘abra-kadabra’ every so often? The answer: only if you want it to!
I personally think the term ‘volunteering’ is a bit outdated and it doesn’t always give a feel for what’s expected of you as a volunteer or what the company culture is like. Committed and hard-working volunteers no doubt form the backbone of many different types of organisations, and that’s great. But what’s to stop us adding a spin of creativity and call them something different that sounds a bit more spectacular?
I believe that more projects offering the chance for people to get involved with what they’re doing should shy away from using the term ‘volunteer’. Talking about ‘lending a hand/brain’, ‘doing a good deed’ or ‘helping out’ can sound much more attractive to someone with a bit of free time on their hands. A good example of this was London 2012, where it was Gamesmakers, not volunteers, that captured our hearts and minds.
By fun-ing up some of the language, organisations and charities may be able to get people to give more of their precious time to good causes, as it is an efficient and clever way to communicate a project’s ethos.
Let’s take ‘Wizards’ at Here To as an example. Hearing the term showed me that the Here To team are fun, lively, and dare I say… magical. The use of language made me want to get involved as it gave me a clearer idea of what to expect and whether it was for me.
Becoming a Here To Wizard not only gets me more excited than helping out, it also means that Here To are getting more of the kinds of people they’re looking for, and that it creates a shared sense of belonging.
So, if you’re a charity that is looking for people to help with the upkeep of a community garden, why not enlist a team of ‘Shovel-wielders’ instead of volunteers? If you require some admin assistance, you may want to call on local ‘Administeers’ instead?
If I ran an organisation tomorrow, then I’d probably use the term ‘Rockers’ just to see what what happen and what kinds of people that might attract!
So in sum, I’d urge you to get out your thinking pads and start thinking of names that really show what you’re about.
Tanya (proudly a Here To Wizard)